Pixelpark at a Glance
This site gives you the most important facts and figures on Pixelpark at a glance. The data is updated regularly, most recently on January 28th, 2010.
Who we are
Pixelpark is the best-known brand for all services involving the Internet and has set the pace in
the industry since 1991.
As the head of a group of companies in the communications sector Pixelpark AG has a network
of experts forging new developments in media and technology for the long-term benefit of a wide
range of industries. They develop creative communications, e-business and technology solutions
which add sustainable value to their clients’ businesses.
History
| Key facts in the company’s history | |
| Established | 1991 |
| In | Berlin, Germany (in an apartment in the district of Wilmersdorf) |
| Founders
|
Paulus Neef and Eku Wand |
| Registered with the Commercial Registry | September 1991 as Pixelpark Multimedia Produktions GmbH,
now Pixelpark AG |
| Stock exchange listed | since October 4, 1999 on the Neuer Markt in Frankfurt/Main
since March 1, 2003 on the General Standard |
Since its establishment in 1991 Pixelpark has stood for the development of new digital media in
Germany like no other company. Originally involved with developing and producing CD-ROMs, the
company’s founders rapidly recognized the economic potential of the World Wide Web. In the years
that followed the multimedia agency played a decisive role in building the commercial Internet in
Germany and Europe. The company grew at the same pace as the Web. Branch offices all over Germany
were followed by locations throughout Europe.
In 1996 Bertelsmann acquired 75% of the shares, in 1999 came the IPO. By then there were more
than 1,200 people working at Pixelpark worldwide. However, the expansion came to a sudden end with
the collapse of the Neuer Markt at the end of 2001. The dramatic decline in demand for Internet
services led to substantial staff cuts. The founder Paulus Neef left the company after
disagreements with the Supervisory Board at the end of 2002.
A new CEO, Michael Riese, joined the company in April 2003. In addition to paying down debt,
the focus was on the core business in Germany and on developing professional skills in the IT
sector. The restructuring was successful. Having completed its turnaround at the end of 2004 the
company initiated a growth strategy to expand its service portfolio. This included acquisitions and
majority investments in several companies and divisions in the multimedia and system technology
sectors. In 2006 Pixelpark became the first online agency to accomplish the fusion between
classical and digital communications with the purchase of a majority stake in the advertising
agency Schindler Parent. By acquiring its listed competitor, the e-business service provider
Elephant Seven in early 2007, the company has underlined its ambition of qualitative and
quantitative market leadership in Germany.
Since September 2008 the company is lead by Horst Wagner as CEO and CFO and Dirk Kedrowitsch
as COO.
Today, Pixelpark AG is Germany’s biggest independent interactive service provider with a
network of some 400 experts forging new developments in media and technology for the long-term
benefit of a wide range of industries. They develop creative communications, e-business and
technology solutions which add sustainable value to their clients’ businesses.
Company figures
| Consolidated revenues (in € m) | |
| 1991 | 0.3 |
| 1992 | 1.2 |
| 1993 | 1.5 |
| 1994 | 3.5 |
| 1995 | 3.9 |
| 1996/1997 | 8.1 |
| 1997/1998 | 10.8 |
| 1998/1999 | 21.7 |
| 1999/2000 | 70.8 |
| 2000 (partial financial year Jul. 1-Dec. 31, 2000) | 52.3 |
| 2001 | 81.3 |
| 2002 | 39.2 |
| 2003 | 14.2 |
| 2004 | 18.2 |
| 2005 | 24.2 |
| 2006 | 33.9 |
| 2007 | 47.4 |
| 2008 | 43.3 |
| Change in employee numbers since establishment | ||
| Year | Germany | International |
| 1991 | 3 | 3 |
| 1992 | 7 | 7 |
| 1993 | 17 | 17 |
| 1994 | 23 | 23 |
| 1995 | 44 | 44 |
| 1996 | 96 | 96 |
| 1997 | 124 | 124 |
| 1998 | 179 | 179 |
| 1999 | 332 | 484 |
| 2000 | 567 | 967 |
| 2001 | 453 | 850 |
| 2002 | 313 | 432 |
| 2003 | 118 | 145 |
| 2004 | 125 | 125 |
| 2005 | 261 | 261 |
| 2006 | 271 | 271 |
| 2007
|
468 | 474 |
| 2008 | 443 | 456 |
Stock & shareholder structure
|
Key data for the Pixelpark stock
|
|
| Securities ID Number | DE0001262251 |
| Issue price
|
15 Euro |
| Number of shares (as of June 30, 2009)
|
37.2 m
|
|
Shareholder structure* (last update as of January 28, 2010)
|
|
| Sal. Oppenheim jr. & Cie. S.C.A. Luxemburg | 2.94 % |
| Lutz Schaffhausen
|
6.03 % |
| ABAG Aktienmarkt Beteiligungs AG
|
29.17 % |
| Widely held | 61.68 % |
| * Pixelpark AG assumes no liability for the data on the shareholder structure. | |
Contact
If you have any questions on “Pixelpark kompakt” or Pixelpark itself, we would be pleased to
help you:
Pixelpark AG
Bergmannstraße 72
10961 Berlin
Germany
Phone: +49.30.5058-0
Fax: +49.30.5058-1400